Day of Musical Action (DMA)

Event branding and social media marketing for a community fundraiser benefiting a nonprofit music organization.

It’s the year 2000, you just turned 13 and they announced the return of your favorite TV show ‘Day of Musical Action’.

Day of Musical Action (DMA) is one of two major fundraising events for Kaufman Music Center – a multi-division music center comprising of both performance and educational programs. DMA is fondly referred to as the “Kid Gala.” Due to its focused demographic and brief duration, the event’s branding can be more playful, creatively utilizing Kaufman’s flexible framework branding system.

Flyer inspired by A24 Zine: Frenemies by Shira Inbar

Live stream opening and closing motion graphics.

Role
Brand Manager
Graphic Designer

Key Partner
Kurt Clare

Discipline
Art Direction
Event Branding
Social Media
Layout
Typography
Motion Graphics
Video Editing

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