It’s the year 2000, you just turned 13 and they announced the return of your favorite TV show ‘Day of Musical Action’.

Day of Musical Action (DMA) is one of two major fundraising events for Kaufman Music Center – a multi-division music center comprising of both performance and educational programs. DMA is fondly referred to as the “Kid Gala.” Due to its focused demographic and brief duration, the event’s branding can be more playful, creatively utilizing Kaufman’s flexible framework branding system.