Brand Activation: Swag
Brand-aligned swag designed to increase awareness and community engagement.
For each example, I refreshed or designed the visual brand identity, designed all assets, and helped select products that aligned with each organization’s goals and audience. I also sourced and reviewed items with vendors, managed budgets, and coordinated with printers to ensure accuracy and brand consistency.
Mindful wearables for a chic wellness community
Client:
Rad Studio Space
Rad Studio Space in Hudson, NY, blends art, culture, movement, cuisine, and community through events like indie concerts, dinners, readings, and yoga retreats. I updated the owner’s original icons, to be used on wearable, functional swag reflecting wellness and connection. The collection includes a transparent tote with yoga mat straps, a yoga block with icons and logo, a motel-style key ring, and a crewneck sweatshirt with vertically aligned icons to match the placement of your hands in meditation. I also designed a secondary, more versatile logo and curated high-quality items that merge minimalist fashion with wellness, focusing on simplicity and timeless design.
Subtle architectural inspiration to reinforce brand
Client:
Kaufman Music Center
Kaufman Music Center, a nonprofit focused on music education and arts engagement, highlights its iconic building in its merchandise. The building’s architectural characteristics are reflected in their logo, featuring three rectangles, a large top one above two smaller ones. Its square form is echoed in designs like a pen with a square base and a tote bag featuring minimalist window illustrations. These elements reinforce Kaufman’s identity and connect its physical space with its artistic mission.
Thoughtful swag for the dance mom on the go.
Client:
Dahlia Dance
Dahlia Dance offers children’s dance classes, parties, karaoke, and themed events. Aiming at moms and kids, I designed their merchandise to promote daily movement and community. The collection includes a spacious tote bag with the phrase “Did you dance today?”, plus party gift bags, an active-day water bottle, and a parent-friendly coffee mug. Each item combines fun and function, reflecting the brand’s focus on joy and movement.