Content Creation
Short-form video content ideated and edited for an NYC performing arts and education center.
What’s in your bag? Storytelling Series
Students at the music center reveal what they have in their bags. A simple formula for easy iteration inspired by the what's in my bag trends on social media but with a twist that brings it back to the center’s inherent mission and brand.
Role
Video Editor
Project Ideator
Key Partners
Dianna Mesion-Jackson
Joan Jastrebski
Rhea Rachakonda
Summer Music Education
Social Media Campaign
This seasonal campaign for the center’s summer music programs and camps blends the joy of summer activities with enriching classical music training. By incorporating current trends and famous pop culture references, we can captivate and engage the targeted demographic.
Role
Graphic Designer
Video Editor
Visual Effects
Motion Graphics
Project Ideator
Key Partner
Dianna Mesion-Jackson
Rzewski: The Pianists United
Campaign to promote a concert event curated for Frederic Rzewski, who recently passed in 2021. The art direction for the campaign reflects the cinematic nature of Rzewski’s music and features the concert curators in a dramatic, silent film.
Role
Graphic Designer
Video Editor
Visual Effects
Motion Graphics
Project Ideator
Key Partners
Dianna Mesion-Jackson
First Day Last Day
Two videos illustrating the journey of young music students at the center from their first day of school to their graduation, highlighting their growth and musical development.
Role
Video Editor
Project Ideator
Key Partners
Dianna Mesion-Jackson
Summer Music Camp Campaigns
This short video campaign was created for the center's newest summer offering. The videos have a scrapbook-style look to evoke nostalgia and curiosity, inspired by summer camp and arts and crafts themes. The target demographic was key, as the way the content was edited and curated.
Role
Graphic Designer
Video Editor
Motion Graphics
Project Ideator
Key Partners
Dianna Mesion-Jackson
Joan Jastrebski
Rhea Rachakonda