I’m Jess ✌︎
Graphic designer and creative marketer, turning brand stories into engaging experiences.
Brand Activation: Experience
Experiential marketing event and social media series to build awarness and inspire engagement.
Brand Activation: Swag
Brand-aligned merchandise designed to increase awareness and community engagement.
Kaufman Music Center
Brand refresh and seasonal campaign strategy for a multi-division performing arts and music education complex.
Listen Different
Multi-channel marketing campaign for the 2023–24 Kaufman Music Center Merkin Hall concert season.
Spring Gala
Event branding for a formal fundraiser benefiting Kaufman Music Center.
Day of Musical Action
Event branding and social media marketing for a community fundraiser benefiting a nonprofit music organization.
About me ☺︎
I hold a Master’s in Graphic Design from the University of Illinois at Chicago, and I trained as a classical clarinetist for around 15 years, earning a Bachelor’s in Music. Participating in live performances from a very young age and engaging in public critiques have taught me a lot about empathy and listening. These lessons have shaped how I approach collaboration and creative problem-solving, with humility and intensity.
With around 10 years of in-house experience in roles like graphic designer and brand manager, I’ve become skilled at immersing myself in a brand and how to create materials that authentically represent their story. I’ve also learned to stay flexible, whether leading a project or supporting a team, because I believe the best work often comes from collaboration and adaptability.
Right now, I’m a Graphic Designer at OneStream Software, expanding my knowledge of the B2B SaaS industry. Before that, I worked at Kaufman Music Center, where I was promoted from Visual Designer to Brand Manager. That role gave me insights into how thoughtful experiential marketing can influence people to connect with a brand and take action.
I approach every project, big or small, as an opportunity to serve a purpose and contribute to a larger narrative.
Brands I’ve worked with:
Learning
2025
Development and Technical Training Professional Conference
Creative Pro Week
2017
Moving Graphics, Type Design, and Poster Design Summer Intensive
Fachhochschule Nordwestschweiz
Basel, Switzerland
Recognition
2024
Feature, Museum of Modern Email
Wordfly
2018
Finalist, 8-bit to VR – Poster Design
AMCSIGGRAPH
2010
Feature, Literary Art Magazine
The Lettered Olive
↖︎ This is my puppy, Pixel!
Here’s what I can do for you ☞
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Creating cohesive visual identities that communicate a brand’s core values and resonate with target audiences through logos, color palettes, and branding systems.
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Designing engaging brand experiences, events, and activations that foster community, generate buzz, and deepen emotional connections.
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Conceptualizing and executing strategic marketing campaigns across various channels to effectively promote brands and initiatives.
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Developing thoughtful, high-quality merchandise that reinforces brand identity and engages audiences through wearable and useful items.
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Producing visual and written content that effectively communicates brand messages, builds narratives, and connects with audiences emotionally.
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Crafting compelling visuals optimized for web and social media platforms to boost engagement, brand awareness, and storytelling.
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Designing print materials and layouts for books, brochures, and reports with a focus on clarity, aesthetic appeal, and brand consistency.